recent projects
new tourism product
development
Client: Birkenhead Point Brand Outlet (Mirvac)
Date: March 2023
Services: Tourism consulting
In collaboration with retailers and the wider Birkenhead Point team, we designed, negotiated and created three commissionable tourism experiences, the Lounge Pass, Shop + Lunch and Shop + High Tea Experience. Our focus has now shifted to launching the product with the travel trade.
concierge famil
Client: World Square
Date: February 2023
Services: Concierge Strategy
As part of the World Square tourism strategy, we hosted 20 of the key Sydney hotel concierge for a World Square Food Tour to showcase the variety of World Square dining in a fun and friendly social setting.
ART GALLERY OF NSW TOURISM launch
Client: Art Gallery of NSW
Date: September 2022
Services: Tourism Training, Tourism Strategy
The Art Gallery of NSW was embarking on an exciting launch of its new campus. To coincide with this launch, the AGNSW engaged Destination Partners to help train their team on tourism basics and design their two-year tourism strategy to put the AGNSW on the map for visitors to Sydney.
elevate sydney
Client: AGB Events
Date: January 2022 and January 2023
Services: Consulting Services, Visitor Economy Strategy
Contracted by AGB Events to create and implement the ELEVATE Sydney visitor economy strategy for Destination NSW. Destination Partners was the point of contact for Sydney businesses to leverage the event and to provide guidance and support.
westfield sydney
tourism strategy
Client: Scentre Group - Westfield Sydney
Date: July 2022
Services: Tourism Strategy
Westfield Sydney engaged Destination Partners to create their first tourism strategy to attract more visitors and increase spend. The strategy delivered 6 key priorities accompanied by a detailed action plan to implement.
travel trade representation
Client: Mirvac Retail, Birkenhead Point Brand Outlet
Date: Ongoing
Services: Tourism Experience Development, Trade Representation
Developed Birkenhead Point's first commissionable products to sell to the travel trade. These experiences enhance the current outlet shopping experience with dining options. Destination Partners represents Birkenhead Point to the inbound travel trade and at tourism events.
75th anniversary event series
Client: National Trust of Australia (NSW)
Date: January 2021
Services: Consulting Services, Special Project
Management and delivery of the 75th Anniversary series of 16 events at the National Trust of Australia properties across NSW.
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