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Image by Chris Zhang


A marketing package for Chinese calendar events or your own curated campaign to target the local Chinese audience. Designed to get in front of the influential local Australian Chinese community to raise awareness and actively engage with your destination.


  • Perfect for the calendar of events campaigns like Lunar New Year, Golden Week or for your own marketing campaign to target local Chinese audiences.

  • Let your brand engage with this influential audience and delivered with a high degree of quality and industry reputation.

  • Develop content for future campaigns and owned channels to reshare and repurpose. 


  • 2-hour Information Session on local Chinese media outlook, cultural and current trends with a Chinese speaking industry guru. 

  • One editorial advertisement on a local Chinese lifestyle media outlet (to be determined during briefing session) 

  • Four local Chinese micro-influencer engagements to promote your destination.

  • Onsite event or experience for the local Chinese community. For example a lunch or afternoon tea to showcase the destination/experience.

  • Photography of the event or experience


Costs and inclusions are current as of October 2022 and subject to change. Additional investment may be required for event/influencers to be determined at the briefing session. Package is exclusive to Destination Partners. Delivered in partnership by Spark Communications & Destination Partners.

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