top of page

privacy Policy

Destination Partners (DP) complies with the Australian Privacy Principles contained in the Privacy Act 1988 and the Privacy Amendment (Enhancing Privacy Protection) Act 2012 to protect the personal information Destination Partners holds about individuals.  

The DP policy is to only collect personal information which is reasonably necessary for its dealings with the relevant individual. DP only uses personal information for the purpose specified or which is reasonably apparent at the time the information was collected, or for a related purpose for which the individual would reasonably expect it to be used. DP takes reasonable steps to protect personal information that it holds from unauthorised access, modification, misuse, interference and loss. DP may sometimes disclose personal information overseas to allow external parties to perform their services for DP but DP will only do so in accordance with the Australian Privacy Principles.


Updated October 2022 


Destination Partners (DP)  (ABN 81 996 462 567) recognises the importance of privacy and is committed to protecting individuals’ personal information.

DP is subject to the Australian Privacy Principles contained in the Privacy Act 1988 (Cth).

This Policy describes how DP complies with its privacy obligations in protecting the personal information DP holds about individuals.


Destination Partners is a tourism and marketing consultancy located in Sydney, Australia.  Its key activities include:

  • Tourism Consulting Services 

  • Destination Marketing 

  • Tourism Training & Presentations 

For more information regarding DP, please visit our website: 


Personal information is defined as information or an opinion that can identify or can reasonably identify an individual. This may include an individual’s name, address, email address and telephone numbers. The type of personal information that DP collects will depend upon what dealings the relevant individual may have with DP.

DP may collect and hold personal information about individuals who:

  • register or subscribe for electronic newsletters, competitions or promotions run by DP;

  • subscribe or attend events run by DP; 

  • submit a contact us form on the website; 

  • download free content and resources from the website; 

  • use DP's websites, social media and other online services;

  • may otherwise come into contact with DP; or

DP only collects personal information which is reasonably necessary for its dealings with the relevant individual. The types of personal information may include, but are not limited to:

  • information that identifies the individual (for example, name, gender, address, contact details, date of birth, photographic or video images); 

  • an individual’s employment and position; 

The Privacy Act imposes restrictions on collecting sensitive personal information such as information about religious views, ethnicity, political opinions and personal health.

DP generally does not collect sensitive personal information about an individual. However, in certain circumstances, DP may collect some sensitive information if it is necessary to allow DP to deal with the individual and provided the individual has given consent for DP to do so.

Whenever it is reasonable and practical to do so, DP collects personal information directly from the individual. However, in some circumstances, personal information may be provided to DP by other parties such as the individual’s agent, employees or DP's authorised agents, service providers and subcontractors. DP will take reasonable steps to inform the individual that it has the individual’s personal information, unless it is obvious from the circumstances.


When DP collects personal information, DP will generally provide notification of the collection to the individual to inform the individual about the purpose for the collection, the types of entities that the information is disclosed to, the overseas recipients the information is disclosed to (where applicable), and that the DP Privacy Policy contains information about how the individual may access the personal information held by DP and how the individual may make a complaint.


DP's policy is only to use personal information for the purpose which was either specified or reasonably apparent at the time when the information was collected. DP may also use or disclose the information collected for any other related purpose for which the individual would reasonably expect it to be used.

If DP wishes to use or disclose the personal information in other circumstances, it needs to obtain the individual’s consent to do so.

In general, DP uses personal information for the following purposes:

  • providing products or services that have been requested;

  • communicating with the individual;

  • helping DP manage and enhance its products and services, including analysing customer feedback and future customer needs;

  • providing ongoing information and marketing about products and services to individuals that DP believes may be interested and where the individual has signed up;

  • complying with regulatory and legal obligations;


DP may send marketing materials to its customers or potential customers where DP has collected the personal information from the individual and the individual would reasonably expect DP to use the information for that purpose.

The individual’s prior consent will be obtained before personal information is used for marketing purposes in situations where the personal information has been collected from the individual and the individual would not reasonably expect DP to use the information for that purpose, the personal information has not been collected directly from the individual or where sensitive information is involved.

If the customer no longer wishes DP to use his or her personal information in order for DP to provide marketing materials, the customer is to advise DP via the relevant method provided for in the electronic marketing message sent to the customer (e.g. via an ‘unsubscribe’ link) or to write to the DP Privacy Officer (refer to contact details below). DP will act and amend its records promptly.


DP may disclose personal information to other entities within the DP Cooperative. 

External parties may be given access to personal information held by DP in certain circumstances. These include, but are not limited to:

  • DP's contractors, consultants, advisers and service providers who assist DP in the operation of its business or to provide a customer service (for example, a company which helps maintain DP's computer systems or sends out DP's mail); 

  • the regulatory authorities or government agencies as agreed to or required by law; 

  • anyone authorised by a provider of personal information;

  • relevant parties in situations when DP is required by law to provide the information.

DP limits the information disclosed to external parties to what is required for them to perform their services for DP or the relevant individual, or what is required by law.

DP does not sell personal information to external entities. 


DP will take reasonable steps to protect personal information that it holds from unauthorised access, modification, misuse, interference and loss. 

If other parties provide support services, DP generally requires them to agree to appropriately protect the privacy of the information provided to them.


Any individual can request access to the personal information DP may hold about them. To obtain access to the information, the individual needs to write to DP (refer to contact details below). DP will require evidence to verify the identity of the individual.

This service is free of charge unless the personal information requested requires preparation time. In this situation, DP will provide an estimate of how much this service will cost and request agreement before proceeding.

In normal circumstances, DP will provide the individual with access to the individual’s personal information. However, in some circumstances, there may be legal, regulatory or administrative reasons to deny the requested access. If access is denied, DP will provide the individual with the reasons for doing so.


If an individual wishes to change personal information that the individual believes may be inaccurate, out-of-date, incomplete, irrelevant or misleading, the individual may write to DP requesting the information to be changed.


DP may also collect the following information from you:

A cookie is a small data file that may be placed on the computer of a web user (usually in the browser software folder) during a visit to a DP website. Cookies are necessary to allow the DP website and the user’s computer to interact effectively and enhance security. Cookies can record information about the user’s visit to assist DP in better understanding the needs of the user. For example, user traffic data may be collected and used to infer the website user’s demographic using various web analytic technologies. DP sometimes also use performance tracking technology (such as conversion tags) to help DP to track user behaviour on its websites. General such user traffic and performance tracking data is non-personally identifiable and is collected on an aggregate level to report statistics to assist DP to improve the quality and relevancy of its services. However, if the user has completed the online registration form on DP's websites, such cookie data may be linked to the personal information DP holds about the user. In these circumstances, this cookie data will be treated the same manner as the personal information which it has been linked. 

  • DP  may also use cookies from third party ad servers for the purpose of targeting our online advertisements on other sites. The cookies provided by the third party ad servers will collect information such as the device the user used to access the DP website (such as the type of device, the browser type or the operating system), the user’s browsing behaviour (such as what the user searched for, the pages the user viewed, the date and time of the visit and how long the user stayed) and the performance of our marketing campaigns (such as which ads or online content the user viewed or accessed). The information collected through this technology is not personally identifiable but such information will be shared with the third party ad servers for the purposes of showing the user more relevant advertising on DP's websites or partner sites. 


  • If users of the DP website do not wish to receive any cookies, they should set their browser to refuse cookies but this means that they may not be able to use certain parts of the DP  website. If the user does not want third party ad servers to use cookies for targeted advertising purposes, the user can use an opt out mechanism provided by various advertising industry bodies such as Network Advertising Initiative opt-out (


  • DP's websites use, among other technologies, Google’s suite of analytics programs to track website traffic. Where users have chosen to enable Google to associate their web and app browsing history with their Google account, and to use information from their Google account to personalise ads, Google will use data from its signed-in users together with DP's Google Analytics data to build audience lists for cross-device remarketing. For users of DP's websites, Google Analytics will collect Google-authenticated identifiers associated with the user’s Google Accounts (and therefore, personal information). Google Analytics will also temporarily join these identifiers to DP's Google Analytics data. If a customer does not wish to have their Google-authenticated identifies joined with DP's  Google Analytics data, they should opt out of the ‘personalised ads’ option via their Google account. 


DP reserves the right to change this Policy at any time. DP will notify any changes to this Policy by posting an updated version of the Policy on the DP website at 


An individual can make a complaint about the way in which DP has handled an individual’s personal information by writing to DP.  DP will endeavour to act promptly in response to a complaint.

You may also contact the Office of the Australian Information Commissioner as follows: 

Phone: 1300 363 992
Address: GPO Box 5218 Sydney, NSW 2001 

Destination parnters can be contacted as follows: 

Phone: 0406 654 024



For further information about privacy issues and the protection of privacy, visit the Office of the Australian Information Commissioner’s website at

bottom of page